Monday, June 09, 2008

I call for a ban

I hereby call for a ban on a certain genre of commercial. You know the kind: some organization wants to tout the speed of their service, which they represent by showing something completely unrelated to their service moving at high velocity. Perhaps the service is internet access, depicted as a free-fall down the side of a building. I think I've even seen a bank depict their service metaphorically as a ride in a turbojet car across the Bonneville Salt Flats.

Marketers, just so you know, the metaphor is dead. Deader than Julius Caesar. Not that it was great to begin with. Our hearts don't start racing when we fail to experience delays in checking our email. Sorry, but we're spoiled.

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